Wednesday, June 11, 2014

How to present to senior management without being terrified. 9 OF 9

Look them in the eye when you talk. Eye contact represents a straight line to “persuasive” and “believable.” Be pointed. Follow FDR’s advice: “Be sincere, be brief, be seated.” “Short” means “more memorable,” “more repeatable.” Stress the benefit[s] of choosing your course of action – benefits that are specific, vivid and obtainable.

Assuming you do all this right you will have learned to think like senior management, to identify with senior management. Translation: organically, the next step is to JOIN senior management, isn’t that right?

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