“In most people’s vocabularies, design means veneer. It’s interior decorating, it’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.” – Steve Jobs

From “The Human Condition: A User’s Manual,” by Arnold Kunst

16 September

How to get hired: make sure the person with the checkbook knows just how valuable your serices really are. Let’s suppose you’re negotiating with the parents the monatery value of giving piano lessons to the parents’ child, and the father says something like, ‘it’s only piano lessons, $25/hour is way too much. Johnny will never become a concert pianist!” Your response should include the following, delivered succinctly and respectfully: “As for you and me, music is going to be a part of Johnny’s life every day for the rest of his life, but from the outside looking in, as it were. Even if these lessons never extend beyond two or three months you will have insured, for a few months at this very impressionable age, that he’s experienced music from the inside looking out. That’s a lifetime’s enrichment - $25 is cheap at the price.”