One Speech Coach answers: WHAT MAKES A GREAT SPEECH Installment 9 of 15

9.    Have more content than you have time for, then choose carefully. Including the really good story that almost fits is the mark of emotional immaturity and, as such, is a tiny betrayal of your audience’s trust in you. Calibrate the thing down to the gnat’s eyebrow. In short, BE RUTHLESS WITH YOUR CONTENT. As one of my favorite speech coach mentors puts it, “My job is to help you murder your darlings.” If you don’t have a coach make sure you do the murdering!