One Speech Coach answers: WHAT MAKES A GREAT SPEECH Installment 5 of 15

5.    Structure your information - "these are the five questions I'm asked about most often." Then "Number One, "Number Two," etc. Don’t assume that every single person in your audience will pay rapt attention to every single thing you say – even when you’re preaching to the choir. Their minds are going to wander - bank on it! A structure both clear and simple will help them find their way back.