Let's say you're giving a talk about water conservation so you decide to
wear your favorite tie showing a phosphorescent trout leaping dramatically from
a phosphorescent mountain stream. The problem: your audience, mesmerized by
that tie, will lose completely 3 or 4 of your key sentences.
Instead, follow the lead of Steve Jobs, He introduced Apple gadgets wearing
black turtleneck, jeans and sneakers.
Bottom line: they're going to see you before they hear you, so make sure
what they see doesn't interfere with what you want them to hear!
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