Just before your presentation, if you haven’t already, meet
and shake hands with your audience members. Ask outright, "What are the
issues you grapple with that you want this talk to address?" Presumably
you’ve already asked that question of the meeting planner in your Pre-event
Questionnaire, but do it again with the rank and file. Then delve into their
answer. Doing this with as many people as possible is irresistibly effective -
the way we humans are wired, they're going to pay attention to you for the
simple reason that you started the relationship by first paying attention to
them. It’s like people smiling back at you after you first smile at them. Works
every time - get it?! If nothing else, it’s a way of countering the fear of the
audience because you’ve met some of them already. Conclusion: they probably
don’t bite!
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