One Speech Coach answers: WHAT MAKES A GREAT SPEECH Installment 4 of 15

4.    Answer the question "What’s In It For Me?" - every time. Think, “service leadership.” Don’t assume they're as interested in your topic, or your take on their topic, as you are. That is as dangerous as assuming they're as much in love with the sound of your voice as you are! They’ll care how much you know when they know how much you care. Find, then meet, their needs – every time!